Friday, July 10, 2020

Research Paper Helps Online - 5 Tips For Getting a Great Help With Your Research Paper

Research Paper Helps Online - 5 Tips For Getting a Great Help With Your Research PaperIf you are a student, you may want to get hold of some help with your research paper from online resources. Here are some ways to help you and help yourself.First, get in touch with your academic support service and make sure that they have a position open. When it comes to your research paper, the services will provide you with a lot of advice. They will be able to suggest you a well-established course outline.Secondly, get hold of a good research paper help online resource. Such an online resource will provide you with a lot of information regarding research papers. You can read online about the structure and format for your research paper. You can also find some help when it comes to the best method of study that you should follow.Thirdly, get hold of a great help with your research paper online resource. You can find useful tips and strategies for your research paper.Fourthly, seek professional assistance if you have a research paper to finish. There are some online tools that offer help with research papers, which you can access by logging on to their website.Fifthly, seek help with your online research paper from online resources. They will help you get the right study material and information for your research paper.It is important that you get hold of help with your research paper from a competent online research help tool. The online tools are able to help you with all your work at home homework assignments and paper related problems.

Thursday, July 2, 2020

Tata Corus Case - Free Essay Example

Abstract: |On January 31, 2007, Tata Steel Limited (Tata Steel), one of the |[pic][pic][pic] | |leading steel producers in India, acquired the Anglo Dutch steel | | |producer Corus Group Plc (Corus) for US$ 12. 11 billion (â‚ ¬ 8. 5 | | |billion). The process of acquisition concluded only after nine | | |rounds of bidding against the other bidder for Corus the Brazil | | |based Companhia Siderurgica Nacional (CSN). | | | | | |This acquisition was the biggest overseas acquisition by an Indian| | |company. Tata Steel emerged as the fifth largest steel producer in| | |the world after the acquisition. The acquisition gave Tata Steel | | |access to Corus strong distribution network in Europe. | | Corus expertise in making the grades of steel used in automobiles and in aerospace could be used to boost Tata Steels supplies to the Indian automobile market. Corus in turn was expected to benefit from Tata Steels expertise in low cost manufacturing of steel. However, some financial experts claimed that the price paid by Tata Steel (608 pence per share of Corus) for the acquisition was too high. Corus had been facing tough times and had reported a substantial decline in profit after tax in the year 2006. Analysts asked whether the deal would really bring any substantial benefits to Tata Steel. Moreover, since the acquisition was done through an all cash deal, analysts said that the acquisition would be a financial burden for Tata Steel. Issues:  » Gain an in-depth knowledge about various corporate valuation techniques. Critically examine the rationale behind the acquisition of Corus by Tata Steel.  » Understand the advantages and disadvantages of cross-border acquisitions.  » Understand the need for growth through acquisitions in foreign countries.  » Study the regulations governing mergers acquisitions in the case of a cross-border acquisition.  » Get insights into the consolidation trends in the Indian and global steel industries. Contents: |   |Page No. |Introduction |1 | |Background Note |2 | |Tata Steel Vs CSN: The Bidding War |4 | |Financing the Acquisition |5 | |The Integration Efforts |7 | |The Synergies |8 | |The Pitfalls |9 | |The Road Ahead |10 | |Exhibits | | The financials for this deal [require] high performance levels, perfect post-deal execution and sustained high steel prices. It is a risky game and will be okay for Tata as long as the economy is growing and no major bumps occur. If [these bumps] do occur, they can become a challenge, and I am reminded of the high leverage days of the mid-1980s. 1 Vivek Gupta, Managing Director, AT Kearney (India), in February 2007. Indian steel companies are on a consolidation mode. The Tata-Corus deal has set many records. So far, the only $1 billion-plus deal was done by ONGC, and its the first milestone for India Inc, with the Tata deal crossing $10 billion mark. Its a landmark deal since an Indian company has taken over an international company three times its size. 2 S. Mukherji, Managing Director, ICICI Securities, in February 2007. Introduction |On January 31, 2007, India based Tata Steel Limited (Tata Steel) |[pic][pic][pic][pic][pic][pic] | |acquired the Anglo Dutch steel company, Corus Group Plc (Corus) | | |for US$ 13. 0 billion3. The merged entity, Tata-Corus, employed | | |84,000 people across 45 countries in the world. It had the | | |capacity to produce 27 million tons of steel per annum, making it | | |the fifth largest steel producer in the world as of early 2007 | | |(Refer Exhibit I for the top ten players in the steel industry | | |after the merger). Commenting on the acquisition, Ratan Tata, | | |Chairman, Tata Sons, said, Together, we are a well balanced | | |company, strategically well placed to compete at the leading edge | | |of a rapidly changing global steel industry. 4 | | Tata Steel outbid the Brazilian steelmaker Companhia Siderurgica Nacionals (CSN) final offer of 603 pence per share by offering 608 pence per sh are to acquire Corus. |[pic][pic][pic] |Tata Steel had first offered to pay 455 pence per share of Corus, | | |to close the deal at US$ 7. 6 billion on October 17, 2006. CSN then| | |offered 475 pence per share of Corus on November 17, 2006. | | | | | |Finally, an auction5 was initiated on January 31, 2007, and after | | |nine rounds of bidding, Steel could finally clinch the deal with | | |its final bid 608 pence per share, almost 34% higher than the | | |first bid of 455 pence per share of Corus. | | | | |Many analysts and industry experts felt that the acquisition deal | | |was rather expensive for Tata Steel and this move would overvalue | | |the steel industry world over. | Tata Steels Acquisition of Corus Next Page [pic] Top of Form |[pic] |[pic]Enter your search terms [pic]Submit search form [pic] | |[pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] | Bottom of Form [pic] [pic] | | | |[pic] | |Marketing Financial Products |Case Studies in Finance Vol III | |Tex tbooks Collection |[pic] | | |[pic] | | |Case Study Volumes Collection | 1] Did Tata Steel Overheat in its Zeal to Win Corus? [emailprotected], February 08, 2007. ] Tata Win Booster for Corporate Indias Confidence, The Economic Times, February 01, 2007. 3] As on January 31, 2007, 1 US Dollar = 44. 18 INR and 1 Pound = 86. 73 INR. 4] Tata Steel Completes Acquisition of European Steelmaker Corus, International Herald Tribune, April 03, 2007. 5] Since Tata Steel and CSN could not declare their final offer by January 31, 2007, an auction had to be initiated by The Takeover Panel which oversees mergers and acquisitions in the UK. Introduction Contd |Commenting on the deal, Sajjan Jindal, Managing Director, Jindal |[pic][pic][pic][pic][pic][pic] | |South West Steel said, The price paid is expensive ll steel | | |companies may get re-rated now but its a good deal for the | | |industry. 6 Despite the worries of the deal being expensive for | | |Tata Steel, industry experts were optimistic that the deal would | | |enhance Indias position in the global steel industry with the | | |worlds largest7 and fifth largest steel producers having roots in| | |the country. Stressing on the synergies that could arise from this| | |acquisition, Phanish Puram, Professor of Strategic and | | |International Management, London Business School said, The | | |Tata-Corus deal is different because it links low-cost Indian | | |production and raw materials and growth markets to high-margin | | |markets and high technology in the West. | | The cost advantage of operating from India can be leveraged in Western markets, and differentiation based on better technology from Corus can work in the Asian markets. 8 |[pic][pic][pic] |Background Note | | |Tata Steel | | | | | |Tata Steel is a part of the Tata Group, one of the largest | | |diversified business conglomerates in India. Tata Group companies | | |generated revenues of Rs. 967,229 million in the financial year | | |2005-06. | | | | |The groups market capitalization was US$ 63 billion as of July | | |2007 (only 28 of the 96 Tata Group companies were publicly | | |listed). In 1907, Jamshedji Tata established Tata Steel at Sakchi | | |in West Bengal. The site had a good supply of iron ore and | | |water | Excerpts Tata Steel Vs CSN: The Bidding War There was a heavy speculation surrounding Tata Steels proposed takeover of Corus ever since Ratan Tata had met Leng in Dubai, in July 2006. On October 17, 2006, Tata Steel made an offer of 455 pence a share in cash valuing the acquisition deal at US$ 7. 6 billion. Corus responded positively to the offer on October 20, 2006. Agreeing to the takeover, Leng said, This combination with Tata, |[pic][pic][pic][pic][pic][pic] | |for Corus shareholders and employees alike, represents the right | | |partner at the right time at the right price and on the right | | |terms. In the first week of November 2006, there were reports in | | |media that Tata was joining hands with Corus to acquire the | | |Brazilian steel giant CSN which was itself keen on acquiring | | |Corus. On November 17, 2006, CSN formally entered the foray for | | |acquiring Corus with a bid of 475 pence per share. In the light of| | |CSNs offer, Corus announced that it would defer its extraordinary| | |meeting of shareholders to December 20, 2006 from December 04, | | |2006, in order to allow counter offers from Tata Steel and CSN | | Financing the Acquisition By the first week of April 2007, the final draft of the financing structure of the acquisition was worked out and was presented to the Corus Pension Trusties and the Works Council by the senior management of Tata Steel. The enterprise value of Corus including debt and other costs was estimated at US$ 13. 7 billion (Refer Table I for fund raising mix for the Corus acquisition) [pic][pic][pic] |The Integration Efforts | | |Industry experts felt that Tata Steel should adopt a light handed| | |integrationapproach, which meant that Ratan Tata should bring in | | |some changes in Corus but not attempt a complete overhaul of | | |Corussystems (Refer Exhibit XI and Exhibit XII for projected | | |financials of Tata-Corus). N Venkiteswaran, Professor, Indian | | |Institute of Management, Ahmedabad said, â€Å"If the target company is| | |managed well, there is no need for a heavy-handed integration. It | | |makes sense for the Tatas to allow the existing management to | | |continue as before | The Synergies |Most experts were of the opinion that the acquisition did make |[pic][pic][pic][pic][pic][pic] | |strategic sense for Tata Steel. After successfully acquiring | |Corus, Tata Steel became the fifth largest producer of steel in | | |the world, up from fifty-sixth position. | | | | | |There were many likely synergies between Tata Steel, the | | |lowest-cost producer of steel in the world, and Corus, a large | | |player with a significant presence in value-added steel segment | | |and a strong distribution network in Europe. Among the benefits to| | |Tata Steel was the fact that it would be able to supply | | |semi-finished steel to Corus for finishing at its plants, which | | |were located closer to the high-value markets | | The Pitfalls Though the potential benefits of the Corus deal were widely appreciated, some analysts had doubts about the outcome and effects on Tata Steels performance. They pointed out that Corus EBITDA (earnings before interest, tax, depreciation and amortization) at 8 percent was much lower than that of Tata Steel which was at 30 percent in the financial year 2006-07 [pic][pic][pic] |The Road Ahead | | |Before the acquisition, the major market for Tata Steel was India. | | |The Indian market accounted for sixty nine percent of the | | |companys total sales. | | | | | |Almost half of Corus production of steel was sold in Europe | | |(excluding UK). The UK consumed twenty nine percent of its | | |production. | | | | | |After the acquisition, the European market (in cluding UK) would | | |consume 59 percent of the merged entitys total production (Refer | | |Table III for the spread of Tata-Corus markets before and after | | |the acquisition) |Tata Steels Acquisition of Corus |  |Top of Form | |Case Details | |++ Font | Font | |Case Intro 1 | |Bottom of Form | |Case Intro 2 | | | |Excerpts | | | | | |ICMR HOME | Case Studies Collection | | | | | | | |Case Details: | | | | | | | |Case Code : FINC049 | | | |Case Length : 27 Pages | | | |Period : 2006-2007 | | | |Pub. Date : 2008 | | | |Teaching Note : Available | | | |Organization : Tata Steel Limited, Corus Group Plc | | | |Industry : Iron Steel | | | |Countries : India, Netherlands | | | | | | | |To download Tata Steels Acquisition of Corus case study | | | |(Case Code: FINC049) click on the button below, and select | | | |the case from the list of available cases: | | | | | | | |[pic] | | | | | | | |Price: | | | | | | | |For delivery in electronic format: Rs. 00; | | | |For delivery thro ugh courier (within India): Rs. 400 + Rs. | | | |25 for Shipping Handling Charges | | | | | | | |[pic] | | | | | | | | | | | | | | | | | | | | | | | | | | |[pic] | | | |Gadgets powered by Google | | | | | | | | » Finance Case Studies | | | | » Short Case Studies | | | | » View Detailed Pricing Info | | | | » How To Order This Case | | | | » Business Case Studies | | | | » Case Studies by Area | | | | » Case Studies by Industry | | | | » Case Studies by Company | | | | | | | |[pic] | | | |Top of Form | | | |[pic] | | | |[pic][pic][pic] | | | | | | | |[pic]Web | | | |[pic]icmrindia. rg | | | | | | | |[pic][pic][pic][pic][pic][pic] | | | | | | | |Bottom of Form | | | |[pic][pic] | | | |[pic] | | | |Please note: | | | | | | | |This case study was compiled from published sources, and is| | | |intended to be used as a basis for class discussion. It is | | | |not intended to illustrate either effective or ineffective | | | |handling of a management situation. Nor is it a p rimary | | | |information source. | |[pic][pic][pic] | | | |

Wednesday, May 20, 2020

Use of Symbolism in The Catcher in the Rye and The...

Use Of Symbolism In The Catcher In The Rye and The Great Gatsby There are many writers like James Joyce, Patrick Kananach and Thomas Moore who use symbolism to convey and support indirect meaning in their writings. J.D. Salinger and F. Scott Fitzgerald both use symbolism in similar ways. In both The Catcher In The Rye and The Great Gatsby, the authors used symbolism to convey emotions and reality. In The Catcher In The Rye, J.D. Salinger uses Holdens red hunting cap, the exhibits at the Museum of Natural History and kings in the back row as symbols whose meanings help tell the story. Holdens red hunting hat stands for Holdens disapproval of adult society and phonies. Although, Holden and his hat are out of place in New†¦show more content†¦Fitzgerald also uses colors for symbolism. The color white is used many times in the story. The author uses white to describe Gatsbys clothes and his mansion. The color white represents Gatsbys innocence and pure heart. The color yellow is also used throughout the story as a symbol of corruption and death. The car that Gatsby drives was yellow and his yellow car killed Myrtle. The flower that Daisy is named after is white on the outside and yellow in the middle. Daisy seems innocent on the outside, but her real character is as corrupt and greedy as Toms. Throughout The Catcher In The Rye and The Great Gatsby, symbolism is used to paint mental pictures for the reader. The symbols used allow the reader to foresee the characters emotions, beliefs and values. Ultimately, the authors uses of symbols make both novels more interesting andShow MoreRelated Use Of Symbolism In The Catcher In The Rye and The Great Gatsby804 Words   |  4 PagesUse Of Symbolism In â€Å"The Catcher In The Rye† and â€Å"The Great Gatsby† There are many writers like James Joyce, Patrick Kananach and Thomas Moore who use symbolism to convey and support indirect meaning in their writings. J.D. Salinger and F. Scott Fitzgerald both use symbolism in similar ways. In both â€Å"The Catcher In The Rye† and â€Å"The Great Gatsby†, the authors used symbolism to convey emotions and reality.   Ã‚  Ã‚  Ã‚  Ã‚  In â€Å"The Catcher In The Rye†, J.D. Salinger uses Holden’s red hunting cap, the exhibitsRead MoreLiterary Features in The Great Gatsby and The Catcher in the Rye1158 Words   |  5 Pages Symbolism is used in different ways in both the novels, ‘The Great Gatsby’ and ‘The Catcher in the Rye’ and I have explored the ways in which two different authors have used this literary feature to enhance meaning behind their novels. Fitzgerald uses colour imagery throughout ‘The Great Gatsby’, especially using the colour white which cleverly changes meaning as the story progresses. When the reader is first introduced to both Daisy Buchanan and Jordan Baker, they are first described as beingRead MoreThe Great Gatsby By F. Scott Fitzgerald3044 Words   |  13 Pagesof personal happiness and material comfort. The central theme of both ‘The Great Gatsby’, by F. Scott Fitzgerald, and ‘The Catcher in the Rye’, by J.D Salinger, is American lifestyle and mind-set during a time of prosperity. Both texts suggest that changes to American culture causes disappointment as many spent their life searching for the false sense of perfection that the American dream offered. In ‘The Catcher in the Rye’ Holden Caulfield, a boy with extremely high standards finds society and AmericanRead More Mythology and Archetypes in Harper Lees To Kill a Mockingbird2536 Words   |  11 Pagesall the various approaches to criticism, the Mythological/Archetypal achieves the greatest impact over the entire literary scope, because the themes and patterns unearthed apply universally to all works, yielding results that can be applied to a great many texts. This is because the very nature of the Mythological/Archetypal approach is the exploration of the canon for widespread and pe rvading symbols, plots, and characters. These are all greatly extant in Harper Lees classic novel To Kill aRead MoreAnalysis Of The Book A New Hope 2190 Words   |  9 Pagesdirectly from the recent Suicide Squad movie, that features a team of rag-tag criminals brought together by the United States government to defeat a greater evil. These villains are kept in control by threat of bombs implanted in their heads, and the plot uses a teammate known as Slipknot to show the other characters, and the audience, the stakes of disobeying orders by detonating said bomb when he attempts escape. This character was never given a background as all of the other characters on the team hadRead MoreMedia Magic Making Class Invisible2198 Words   |  9 Pagesdetermines what social class you are in; you can see how it affects lives. Mantsios is convincing in that, he has hard facts, (meaning that his examples are real true, and taken from a scholarly source), true lifestyles and data to show the reader. He uses secondary sources which are legitimate and the reader can choose to research it for themselves. Mantsios back himself up by using more than one source to prove his theory about test scores and what class you are in. Whether you choose to believe himRead MoreBrief Survey of American Literature3339 Words   |  14 PagesBrief Survey of American Literature 1. Beginnings to 1700 Great mixing of peoples from the whole Atlantic basin Bloody conflicts between Native Americans (or American Indians) and European explorers and settlers who had both religious and territorial aspirations - Native American oral literature / oral tradition - European explorers’ letters, diaries, reports, etc., such as Christopher Columbus’s letters about his voyage to the â€Å"New world†. - Anglo (New England) settlers’ books, sermons

Tuesday, May 19, 2020

The Deep Dark Secrets Behind The Reality Of Wwi - 1412 Words

Darkness Uncovered – The Deep Dark Secrets Behind The Reality of WWI The creation of Canada would be considered a feat in a general consensus, yet the public fails to recognize the dark and inhumane acts that built the country. The inclusion of exploitation and abuse of indigenous people are generally excluded or they are limited. In the First World War, indigenous people are heavily involved in the battlefront, supplying the Canadian army with more soldiers. The incredible achievements of these soldiers are often shadowed by the racial discrimination of white soldiers. In this paper, I will examine the moments in which achievements deemed as being â€Å"heroic† are described as â€Å"acts of savagery†. Joseph Boyden’s Three Day Road illustrates the hidden truth behind the reality of what is generally perceived: the acts of indigenous heroism were known by the soldiers, but they are never formally recognized with fame. This can relate to the events that occurred in the creation of Canada; indigenous people whom volunteered themsel ves to become soldiers in the First World War are exploited and used many times without gaining anything in return. Colonialism stripped the indigenous people of their identity and replaces them with an â€Å"ideal† way of thinking and living. The ignorance of Xavier’s heroic acts in the war and Niska’s identity at home questions the normal conventional notions of heroism that is generally perceived in society. The narrative of war in Three Day Road is told byShow MoreRelatedIt is too Quiet in the After2618 Words   |  10 Pageslingered on the tip of your tongue and crept up your nose, kind of like when you smelled decaying flesh or the lingering scent of infection. It was not only quiet but cold and dark as well. It was too cold for the hot and steamy month of June. The chilly air was raw and jagged, like crisp snow on broken bones and the dark seeped into my white bedroom like bleeding ink on parchment paper. The only source of light was the faint grayish hue that the moon had casted, but even that was slowly melting

Wednesday, May 6, 2020

The Impact of Internet on Traditional News Media - 2001 Words

THE IMPACT OF INTERNET ON TRADITIONAL NEWS MEDIA 1 The impact of the Internet on traditional news media Lingyan Chen Fairleigh Dickinson University May 6th, 2013 THE IMPACT OF INTERNET ON TRADITIONAL NEWS MEDIA Abstract The study discusses the impact of the Internet on traditional media over time. Media research suggests that Internet would be allowed to exist with traditional news media at the same time, rather than killing off the traditional news media. The competitively relationship between use of the Internet and traditional media for news while managing for such demographic factors as gender and age, is also examined. A positive, rather than negative relationship was found†¦show more content†¦With specifically low usage rates by those younger than 30 years old (Kohut, 2002), newspaper use is positively related with age (Somerville, 2001). According to 2004 Consumer Power User Study, newspaper use is more frequent in demographic groups, especially with individuals ages 18 through 34 (Power User 2004, 2004). Also, most of respondents showed that newspaper reading was a welcome habit among the students and professionals in all the regions. Whereas, newspaper trust by readers has dropped from 80% in 1985 to 59% in 2003 (The state of the news media, 2004). 4 THE IMPACT OF INTERNET ON TRADITIONAL NEWS MEDIA The BEV study reports that users likely choose to obtain news from television rather than from newspapers. Approximately 53 percent of users adjusted TV news programming more than once per day. The role of television in specialist news media should not be neglected, because it is a trusted source of news. Television does mediatize for real. It produces a new discourse, which would be able to be known by a common public as soon as possible, more than just simply summarizes an old discourse. What’s more, television depends on ideas of news connected to people’s lives and environment. Nowadays,Show MoreRelatedThe Impact Of Internet On Traditional Media1652 Words   |  7 PagesThe Impact of Internet on Traditional Media News Xiaoran Yang Z5047673 ï  ¬ Introduction The Internet has become one of the most popular mediums that facilitating a variety of communication and information-sharing tasks from the past decades. Internet has an effect on the use of traditional media news at the same time. The advent of Internet has caused a challenge to traditional mediaRead MoreMedia, Television, And Media1404 Words   |  6 Pagesthe use of technology and media. Media is defined as â€Å"the means of communication as radio and television, newspapers, and magazines, that reach or influence people widely† (Media, n.d.). Not only is media used in public relations, but it is used in the daily lives of a majority of the world’s population. There are two types of media , traditional media and new media. Traditional media involves â€Å"television, newspaper, radio and magazine ads† (Christian, 2014) New media is recognized mainly with theRead More The Impact of Electronic Media and the Internet on Print Media1550 Words   |  7 PagesThe Impact of Electronic Media and the Internet on Print Media New technology has developed rapidly since the birth of the internet, and it continues to expand and evolve affecting many domains, especially the print media. This essay will investigate the influence and impact of current technology of the electronic media and World Wide Web on print media, and how future developments in technology will affect the future direction of the traditional newspaper. The way in which â€Å"Bloggers† haveRead MoreThe Internet And New Media1504 Words   |  7 PagesIn the new millennium, the communication channels have advanced at an amazing rate, making it possible for two people separated by thousands of kilometers to get in contact and socialize as if they were face to face. These possibilities of human interconnection have transformed the internet, as Bill Gates well says, into the meeting place of world population. The outer shell of the internet and all of its services encouraged over time the materialization of many computer programs, with featuresRead MoreImpact Of Marketing On Internet + Era Essay1337 Words   |  6 PagesFirst of all, write down four main parts, that are the new impact of marketing ways in Internet + era, the discussion of tourism promotion strategies on social network and the innovation form of Internet + tourism, in the end, it is conclusion. About the first part, it will introduce the characteristics of the Internet + times, the rise of social networks, as well as the impact of both on the new means of marketing. The internet + times have three characteristics: First, it is cross-border integrationRead MoreThe Revolution Between Traditional Media Platforms On Online And Mobile Media918 Words   |  4 PagesThe revolution between traditional media platform to online and mobile media sources have change greatly throughout the past decades. With the time it takes for news to present its’ information quickly, online media provides the ability to access information and news ahead of traditional media. Especially with technology, receiving information can just be an arm’s length away by your smart phones or other electronic devices. Especially with Information Technology growing at a constant rate, consumersRead MoreSocial Media And Its Impact On Journalism1742 Words   |  7 PagesSocial media has had a huge i mpact on the way that journalism is practiced and the way that the general public perceive news in the present day. This dissertation aims to identify and explore the use of the different social media platforms, focusing on the impact that the rise of social media has had on journalism practices. In addition, this paper will examine the public’s responses to the news that they receive through social media platforms. Examples of social media platforms that this dissertationRead MoreThe Effects Of Digital Media On Society s Media1714 Words   |  7 Pagesundeniable that the society is experiencing a mediated culture, where mass media have direct effects on our society. Newspapers, magazines, radios, and televisions constantly give out messages to promote products, attitudes, and ideas in an attempt to influence audiences. The effect is further enhanced when digital media, particularly the Internet, enters the competition for the limited supply of audience attention. The saturated mass media industry no longer has the benefit of reach it used to have, especiallyRead MoreThe Difference Between Building a Powerful Online Brand or Building a Powerful Brand Online1046 Words   |  5 Pagesbuilding a powerful brand online. The Internet is seen as a new marketing model, especially for direct marketing. Although it offers exciting potential for marketing communications (MarCom), it can rarely stand alone as a brand-building tool just as direct marketing cannot. Companies should utilize the Internet as a marketing mechanism, not the marketing mechanism, and strategically fit it into the overall MarCom mix. Many marketers are separating the Internet from the MarCom mix, forming independentRead MoreA Study on the Strategic Growth Future Prospect of E -Marketing in India1466 Words   |  6 Pagesof contemporary overview of changing face of Marketing in India. E-Marketing is the new face of these changing phenomena.’ As per general understanding of e-Marketing term is concerned, it is also referred as Internet Marketing, I-Marketing, Web Marketing, Online Marketing, or, is the marketing of products or services over the Internet. As we all know that how the technology has changed the face of New India. As a result, e-Marketing has grown to gargantuan proportions as it has been able

Workplace Diversity And Time Off For Religious Observances

Chess International Memorandum To: All Project Team Managers Members From: HR Director Date: 10/26/2016 RE: Workplace Diversity and Time Off for Religious Observances At Chess INTL, Diversity is a mentality, not just strategic imperative. Having a workforce which is diverse in background and life experience contributes positively towards meeting Chess International’s vision and adopting the shared approach and Values outlined in our Corporate Plan. Valuing these differences is the cornerstone of our Workplace Diversity and will support us in meeting our business objectives as well as enhancing our ability to meet the needs and expectations of our clients. The benefits of cultural diversity for your business include: †¢ a positive public image as an employer of choice †¢ brand differentiation based on targeted marketing †¢ innovation, creativity and enhanced problem-solving †¢ expanded markets through employees’ cultural connections Maximizing the benefits of a culturally diverse workforce can be achieved through effective workforce planning. Our Policies were formed by current enforcement by the U.S. Equal Employment Opportunity Commission Title VII of the Civil Rights Act of 1964 (Title VII) Chess INTL Recommendations on Reasonable Accommodation of Religious Beliefs and Practices - Reasonable Accommodation †¢ Make reasonable efforts to accommodate the employees’ religious practices. †¢ Individually assess each request and avoid assumptions or stereotypes about whatShow MoreRelatedDiversity in the Workplace Essay examples1414 Words   |  6 Pages Abstract This paper is aimed at providing a framework for discussion of diversity and how it pairs with demographic characteristics. It is divided into four parts. Part I represents diversity in the workforce, which reflects the rational of organizations and how they handle diversity in the occupations of their workers. Parts II characterize diversity and age, as it responds to the fact that older people have the skill set to keep them working well past retirement age. Part III denotes religionRead MoreManaging Diversity in the Workplace1043 Words   |  5 PagesManaging diverse employees in a multicultural environment proves challenging to managers; yet, increasing diversity in the workplace is very beneficial for an organization. Diverse employees will provide a wider array of talents and will relate better to varied customers. Because managers have more influence than rank-and-file employees, it is imperative that managers commit to diversity of the workforce. Dissimilarities among people due to differences in characteristics can erode companies. FirstlyRead MoreThe Workplace And The Ethical Issues Of The Civil Rights Act Of 1964 Essay1504 Words   |  7 PagesReligion in the workplace can introduce some of the most challenging concerns employers have to tackle. Solving these issues involves an understanding of the law as well as attempting to balance the business s needs with an employee s desire to practice his or her religion. One of the most controversial conflicts when dealing with religion in the workplace is between an employee s desire to take time off to acknowledge religious days or holidays and the potential reduction in productivity andRead MoreAn Extremely Brief History of India911 Words   |  4 PagesIndia’s depiction ‘was the most negative of all Asian countries’ (Asia Society, 1976; quoted in Nayar and Paul, 2003: 95). India’s recent history has been peppered with conflict and periods of chaos with continuing problems in Kashmir and with religious extremists. India’s economic position has been improving but with a gross disparity in wealth and income. Sixty-eight percent of the population earns less than two dollars per day. Religion ‘‘This would be the best of all possible worlds, ifRead MoreReligious Discrimination and Racial Harassment in the United States Workplace1894 Words   |  8 PagesThe diversity of the domestic and global workforce is increasing daily in the United States (U.S.). The growing number of immigrants and the expansion of globalization in the workforce forces organizations to make necessary adjustments to meet the needs of all their employees. People in organizations have different cultural and religious backgrounds that can be quite different in beliefs and practices (Johnson, 2012). The workforce is more diverse in ethnicity, culture, language, and religion (BorstorffRead MoreEssay about The Equal Opportunity Employer Law and Discrimination1511 Words   |  7 Pagesbecause not all Islamic religions support killing, and suicide bombing. The first amendment gives everyone the freedom of religion, expression, and speech. However, many individuals are discriminated against in the workplace because of their religious beliefs. If a persons religious beliefs has nothing to do with their work ethic, why is it considered an issue? During, and after 9/11 Muslims became the butt end of all jokes on tonight shows, and sometimes in general conversation. â€Å"The stereotypingRead MoreGlobal Policy Regarding Religious Accommodation3126 Words   |  13 PagesChopra (Global Head of HR) Re: Global Policy regarding Religious Accommodation The rise of religious diversity in the workforce is increasing as HM’s footprint is becoming more global. HM policies and procedures must address religious diversity in the workforce, not just to accommodate employees’ religious practices but also as a tool to gain competitiveness in the marketplace. HM policies should try to reasonably accommodate an employee’s religious practices unless doing so would create hurdles forRead MoreTitle Vii, the Civil Rights Act of 19643095 Words   |  13 Pagesto give their workers time off from work to practice their faith and celebrate religious holidays. Employers may face legal issues and be fined if they refuse time off without a good reason. Time off cannot be denied just because the employer doesnt believe in the holiday or religion but needs a legitimate business reason in the eyes of the law. With respect to our dilemma, our employee John’s refusal to carry out his assigned job because of a new religious belief is a very interestingRead MoreDiversity Training in the Workplace Essay example6940 Words   |  28 PagesIntroduction 4 Gender Diversity 7 Diversity in Sexuality 8 Racial Diversity 10 Diversity in Age 11 Cultural Diversity 12 Religious Diversity 13 Importance of Diversity Training 18 Recommendations for Managers 22 Conclusion 26 References 28 Abstract This research paper addresses the importance of diversity training in the workplace. 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Food Matters Test Marketing

Question: Discuss about theFood Matters for Test Marketing. Answer: Introduction Food marketing is similar to the marketing of other consumer products but in this case, the product of interest is food. A food marketer puts emphasis on brands; conducting consumer research, test marketing, strategies of entering into the new markets and segmentation among others. Some problems which needs to be taken care of is the marketing of food products which are perishable as well as when these products are available to the market, both of which depend of n the harvesting time. It is also crucial to understand the role of the parties involved in the sequential delivery of the product to the customers. Sheth, Jagdish N., and Atul Parvatlyar. "Relationship marketing in consumer markets: antecedents and consequences." Journal of the Academy of marketing Science 23, no. 4 (1995): 255-271. On most occasions, the customers tend to lower their choices and in turn they focus their relational behaviors in an effort to make their consuming behavior and buying patterns. This then helps the customers to access information easily, lower the risks involved in buying and maintain a comfortable state of the mind. The social and family-related factor, religious beliefs, policies of the market and government regulations also enables the consumers to participate in other market behaviors. Therefore if the food marketers and the consumers can engage in a productive means of marketing of the specific food products. In some cases, this marketing can be ineffective especially if the marketers and consumers abuse such cooperation. Sire, Istvan, Emese Kapolna, Beata Kapolna, and Andrea Lugasi. "Functional food. Product development, marketing and consumer acceptanceA review." Appetite 51, no. 3 (2008): 456-467. The author states that establishment of the understanding between health and nutrition resulted in the development of functional food and products. This consideration is likely to influence the ability of the consumers to purchase a given food. Therefore the manufacturers and those who practice value addition should perform processing steps which add the nutritional value to the food. As a result of this, the marketers have the reason to base their marketing on the health benefits derive from consumption of the said food. A food type can be processed such that it gives several nutritional benefits. One can consider getting one type of food as compared to buying several individual foods. Zeithaml, Valarie A. "Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence." The Journal of marketing (1988): 2-22. The prices of foods are likely to influence the purchasing behavior and the ability of the customers to by a certain product and leave the other. At some point, the consumers look for the relationship between the quality of a food and its quality. This is because customers aim at getting the value of a product based on its price. With regards to marketing, the marketers who draw a clear relationship between the price and quality of the food that they market are likely to influence the purchasing patterns. In some other situations, if there is no much difference in terms of the quality of food among several types of food, then price might not really have a significant role on the quality of the food. Harris, Jennifer L., Jennifer L. Pomeranz, Tim Lobstein, and Kelly D. Brownell. "A crisis in the marketplace: how food marketing contributes to childhood obesity and what can be done." Annual review of public health 30 (2009): 211-225. The author states that it is crucial for the marketers to mark boundaries between the types of foods that they have and the categories of customers. In some cases, it has been found that some foods are good for children while others are good for adults. Sometimes the marketers are asked not to perform marketing to the children because some junk foods have been associated with obesity in children. The author of this article states that the rate at which marketing of food is done to the children has been on the increase especially on the television, radios, mobile phones and the internet. Such foods could be having a high calorie but low nutritional quality hence causing unpleasant side effects. It is therefore good that each country, human rights groups and food industry to lobby for the barriers to be placed to reduce marketing of food to children. Paul, Justin, and Jyoti Rana. "Consumer behavior and purchase intention for organic food." Journal of consumer Marketing 29, no. 6 (2012): 412-422. The debate of the importance of organic foods has received several reactions from the food consumers. Organic foods are foods which are grown using organic manure and employ the biological means of pest control. Such foods are preferred by the people but they are sold at very high prices while other times they are not available in most food outlets and stores. The use of chemical applications while farming has been associated with onset of diseases. Therefore a food marketer who advertises the organic foods and at affordable prices is likely to influence the purchasing pattern of the consumers. The author of this article found that the satisfaction of consumers by the organic foods was affected by several factors such as the availability and the education levels of the consumers. Block, Lauren G., Punam A. Keller, Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws et al. "The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision Making Process." Journal of Public Policy Marketing (2016). It is advisable that the consumers minimize the possibility of wasting food. However the author of this article notes that the cases of food wasting are rampant at all stages of food distribution including food marketing. Food wastage occurs when the consumers are face with decisions of acquiring food especially as a result of marketing initiatives. The author recommended that future studies be done to determine the level of food wastage at the pre-acquisition, consumption and disposal. Sometimes the prices of food commodities can be too low such that the customers find themselves buying s much of that food that then can consume. It is therefore good that the consumers are not moved so much by the marketing strategies of food industries leading to increased purchase and wastage of food. Wilcock, Anne, Maria Pun, Joseph Khanona, and May Aung. "Consumer attitudes, knowledge and behaviour: a review of food safety issues." Trends in Food Science Technology 15, no. 2 (2004): 56-66. It has been found that the attitudes that consumers have regarding the quality of food affects their purchasing power. If they have a positive attitude, then they will purchase more and if they have a negative attitude they will purchase less of the particular food. These attitudes towards the food is said to be influenced by the by the socioeconomic status of the buyers as well as the demographic features. Therefore the marketing strategies by a food company should be based on creating a positive attitude towards the foods. The authors say that if the consumers are provided with the right information concerning a certain food type, they are going to build a positive attitude towards it. Grunert, Klaus G. "Current issues in the understanding of consumer food choice." Trends in Food Science Technology 13, no. 8 (2002): 275-285. The author states that when the consumers initially decide to buy a food, it is because they expect quality and for sure after they consume that food, they need to experience the value of that quality. The creation of quality expectations are based on the formation of a variety of brands and labels of the food so that they can bring a future prediction of what to expect from one food type from the other. An example is the use of genetic engineering which leads to the development of high attitude towards the food produced and hence influences the behavior of consumers. There are some other foods whereby a consumer does not see the quality of the food but before or after purchase. In such a case, the marketing team needs to take advantage of this situation and finally end up making them to buy the food. Sillani, Sandro, and Federico Nassivera. "Consumer behavior in choice of minimally processed vegetables and implications for marketing strategies." Trends in Food Science Technology 46, no. 2 (2015): 339-345. In this article, the author sought to determine how the consumer patterns for fresh cuts are likely to affect the intention of a customer to buy or not. There are some approaches which provide various drivers which affect the willingness as well as the attitude of a consumer to buy a certain type of food. The implications of the management team give a clear understanding the factors which affect the ability of a person to purchase the fresh cut products or not. The fresh cut could be appealing for consumption but in some cases they are expensive. However if the supply is continuous, the customers would get used to the prices too. If the marketers can use the assurance of a continuous supply of fresh food, they are likely to influence the purchasing patterns of the consumers. Teng, Chih-Ching, and Yu-Mei Wang. "Decisional factors driving organic food consumption: generation of consumer purchase intentions." British Food Journal 117, no. 3 (2015): 1066-1081. In this article, the authors aim was to determine the effect of the information given by organic food companies to the customers through advertising. Therefore if trust is built between the food marketers and customers, they can develop a positive attitude towards the information given regarding the organic foods. This attitude is then translated into the intentions and use of the information that they perceive towards the purchase of organic foods. In this research, the author reports that the perceived knowledge has no significant impact towards the development of a certain attitude towards organic foods by a consumer. It is therefore important that organic food marketers capitalize focus on using the existing knowledge as a strategy of marketing its products so as to create more trust for organic foods by consumers. Nikolova, Hristina Dzhogleva, and J. Jeffrey Inman. "Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior." Journal of Marketing Research 52, no. 6 (2015): 817-835. In marketing of foods, the retailers of grocery products have been reported to join a fight against the development of obesity by providing seminars and programs aimed at wellness creation at their buying points. The author of this article therefore sought to find out whether such wellness programs by grocery owners were beneficial to customers or not. Therefore a scoring system was used to evaluate the effect of such wellness initiatives aimed at improving the health of the people. The scoring system was designed to determine whether the offering of wellness programs had any influence on the shopping decisions towards certain foods. The authors therefore found that the health the information given at the point of sale by grocery owners helped the customers in making healthy food choices. This was demonstrated by a switch to high scoring products. Feldmann, Corinna, and Ulrich Hamm. "Consumers perceptions and preferences for local food: A review." Food Quality and Preference 40 (2015): 152-164. In this article, the author sought to determine the perception of local foods by the consumers. This is due to an observed increase in the available information regarding the local foods and hence attracting the interest of consumers. Therefore there is need to determine whether the information delivered to consumers about local foods influences their purchasing patterns. This research found that the consumers did not view the local food to be as expensive as the organic food. As a result, the consumers were reported to have the willingness to pay a little bit more for the local foods. The food companies which can capitalize in provision of information regarding the availability of local foods are likely to influence the customer purchasing behaviors. Conclusion At some point, some distributors take it as their iniative to add value to the food products such that the value of what gets to the customer is higher than the initial product from the producers. The roles of the marketers and processors of food products offer convenience to the consumers although this might bring some rise in costs to the buyers. It is therefore important that consumers are given the correct information about foods by the marketers.